Case Studies
Social Media Strategy & Execution
The Chamber of Commerce’s mission is to enhance the business community and quality of life in our area. One of the primary ways they do this is hosting events to raise members’ visibility and give members opportunities to connect with others in the community and build relationships.
They use social media primarily to attract members and non-members to attend events, as well as share news in the community and from members.
In one month in 2023 — not particularly special, really — we reach about twice as many viewers as in a typical month and saw page clicks increase 48%. That’s one of their key performance indicators because they want people to visit their website to register for events and programs. In the same month, we also received 90% more engagements and a 200% increase in new fans.
More social media fans, viewers and event attendees has been directly connected to increasing membership, and therefore revenue to the organization.
In early 2020, I spearheaded an online fundraising initiative for a nonprofit I work with called Fertile GroundWorks. I suggested drawing the connection between their activities and rising needs relatedto COVID-19.
The executive director noted that Giving Tuesday was running a #GivingTuesdayNow campaign, so we latched onto that angle. I wrote the copy for Facebook, Instagram, Twitter and the email newsletter. 
I developed a schedule for the week leading up to the chosen date and set up a campaign in Google Analytics.
As a result, the organization raised about 10X the amount I dared to hope for. Our website saw a 245% increase in traffic from social channels during the period we ran the initiative, compared to the previous period.
The executive director was thrilled — not just with the dollar amount, but also with the number of donors who participated, which included a lot of smaller donations from many people who hadn’t given before.
Separately, I managed a social media contest for the organization to expand their audience and increase engagement. Among the positive results:
157% growth in the Facebook audience
123% improvement in engagement with Facebook posts, including comments, sharing and video views
More click-throughs from Facebook to the organization’s website than they had in the first half of the year
70% increase in engagement on Instagram, including more bookmarked posts
75% increase in engagement on Twitter
9x page views on LinkedIn as well as huge increases in unique visitors, new followers, engagement and webpage click-throughs.
Content Creation & Management
Marketing successfully often means pushing beyond your comfort zone — that’s something I’m always telling my clients, especially solopreneurs or founders, many of whom don’t like being on camera.
But over and over, I show clients how well it works to show your face, like this one. This client is an attorney, in a line of work where it wouldn’t be ethical to show his clients on social media. So, we mostly use stock imagery and graphics to share case studies and educate readers.
But this was one of the first times we used a photo of him (a professional photo, which made him more comfortable.) And it got about 10X as many impressions as his average post. And about 2X impressions as he even had followers — so a lot of people saw it.
That’s just one role I fill for clients: encouraging them to act courageously and strategically, and to work with the algorithms instead of fighting them. And share with them the analytics proving far better results than they were getting before working with me.
As senior content manager at Robert Half, I served as managing editor of the international staffing agency’s quarterly print and digital magazine for employees.
I developed additional text, video and photographic content for the online version that often boosted engagement 75%. I was part of a small team redesigning the magazine’s webpage in such a way that we increased traffic to the page more than 100% in the year after it launched.
My responsibilities included converting selected articles to the company’s public blog and promoting them on social media. That engaged a new audience and led to a 110% increase in readers. It also led to other conversions, such as downloading the company’s research and contacting one of their recruiters.
You can find one of the magazine articles we converted to the blog here.
Writing, Editing & Proofreading
At Robert Half, a Fortune 500 company, I organized and edited approximately 50 pieces of content for each issue of their award-winning, 50-60 page magazine for employees.
Separately, I’ve also copyedited and proofread websites for a business coach and sommelier, a lifestyle blog, attorney newsletters, a scientific research proposal, project proposals and a redesigned website for a traffic engineering firm, as well as investment commentaries.
Through it all, I’m keen at developing and maintaining the client’s unique voice and conveying their expertise.
As an example of my personal writing style, please visit my blog.
Are you ready to spend your time more effectively and reach your goals?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.