Hope is not a marketing strategy.

You need to have a plan — a strategy that takes your ideal client on a journey that gives them every reason to want to work with you.

A path that lets them get to know you, shows you’re likable and are worthy of their trust. A path that shows that YOU are the perfect person to help them.

That doesn’t appear out of thin air. Hoping for it won’t make it happen.

However, having a plan will get you where you want to be. So here’s a FREE tool to make just such a plan.

It’s an easy-to-fill-in social media calendar — the same one I use myself and for clients — to make sure you’re showing up consistently on social media. That’s the only way to stay top of mind with your ideal client so they think of you when they need what you do so well.

It also includes more than 20 prompts and topics, so you always know what you’re going to share next. Having a plan will make your marketing so much less stressful and more effective!

You’ll immediately have a clear path of what kind of content to post on each platform and when. And if you don’t already, it will help you set goals of doing more Stories, videos, using curated content effectively, and maybe even … gulp … going live!

What do you have to lose … besides a lot of stress, frustration, aggravation and missed opportunities to connect with exactly the kind of people you want to serve? You don’t need any of that!