What’s the difference between a case study and a testimonial?

You’ve probably heard how important it is to have testimonials — recommendations or reviews — from people you’ve worked with. There’s nothing better than someone else saying you’re awesome instead of you trying to convince your audience that you’re awesome.

But a close second is SHOWING that you’re awesome — that you get results.

That’s where case studies come in. A case study is often something that would be a great testimonial but the client didn’t give it to you.

A campaign or project that knocked it out of the park. A jaw-dropping transformation but the client just said something vague like “hey, cool, thanks!”

So it’s 100% OK to tell that story yourself. That’s a case study. Here are the pieces you want to include:

1. Explain where you started — what things were like before working with you.
2. Explain what you did and a little of the thinking behind it.
3. Show the results, with numbers if possible: revenue raised, donations received, pounds lost, money saved, hours saved … you get the idea.

Want more ideas on how to show potential clients that you can do amazing things for them? Download my free content idea list and calendar at https://http.dfinestone.com/content-calendar