One trend I find pretty consistent among business owners and nonprofits griping about their social media is that they don’t know what ISN’T working. Here’s an example from a chart I found while when reviewing the LinkedIn metrics for one of my clients.
Category: blog
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Where should I put social media hashtags?
I got asked this question recently. It’s a great question because the best practices on hashtags change occasionally, and the optimal number varies by platform.
Here’s why researching hashtags is required
Yikes! This is why you CHECK any hashtags before using them: you don’t want to accidentally include something the platform bans.
I got this message when checking some hashtags for a new client (which I *always* do). There’s no way they would have intended to associate with anything related to child sexual abuse, but … they did.
(And I still have no idea how this hashtag has anything to do with it, but I plead ignorance.)
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When to Post
One of my clients asked how important it was to post when the platform tells you that your audience is active.
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What platforms should I be on?
One question a lot of people ask about social media is how to choose the right platform for them. Facebook vs. LinkedIn vs. Instagram … but TikTik is growing SO fast …