Here’s my unpopular opinion: the number of followers doesn’t matter all that much. You what to know what I pay more attention to?
Category: blog
What could I learn from my metrics?
One trend I find pretty consistent among business owners and nonprofits griping about their social media is that they don’t know what ISN’T working. Here’s an example from a chart I found while when reviewing the LinkedIn metrics for one of my clients.
Learn the Keys to Make Social Media Work for You
End the stress and frustration around social media with this 3-month social media group training, starting June 5.
Join the Social Media CAN be Fun Challenge!
This 5-day social media challenge could be the game-changer for small business owners, team members and nonprofit professionals who want to have a bigger impact in the coming year by reaching more people you can help.
Why you need REAL headshots
I have a confession. I tried using one of those artificial intelligence tools to get new headshots.
Where should I put social media hashtags?
I got asked this question recently. It’s a great question because the best practices on hashtags change occasionally, and the optimal number varies by platform.
Here’s why researching hashtags is required
Yikes! This is why you CHECK any hashtags before using them: you don’t want to accidentally include something the platform bans.
I got this message when checking some hashtags for a new client (which I *always* do). There’s no way they would have intended to associate with anything related to child sexual abuse, but … they did.
(And I still have no idea how this hashtag has anything to do with it, but I plead ignorance.)
Want me to make sure you steer clear of problems like this? Check out my services page for how I work with clients or schedule a free complimentary consultation.
When to Post
One of my clients asked how important it was to post when the platform tells you that your audience is active.
New & improved social media training program opening soon
End the confusion and frustration around social media with my new & improved group training program!
You’re invited to my new social media training program!
Find what’s included here!