Testimonials are one of my favorite types of content in marketing because there’s nothing better than someone ELSE saying you’re awesome at what you do. But there are several ways to get them and use them, and pros and cons to different methods.

So I roped in friend and fellow entrepreneur Michael Gutenplan, who shares lots of testimonials as part of his social media marketing. We covered a lot of ground, so I broke this into two parts. This is Part 2 and starts right where Part 1 left off. You can find Part 1 on my profile page.
And yes, he shares a magic trick — watch to find it!