One question a lot of people ask about social media is how to choose the right platform for them. Facebook vs. LinkedIn vs. Instagram … but TikTik is growing SO fast …
My approach to “which platforms to be on” is …
1. Which platforms are you on and comfortable with? Probably stay there.
2. Which platforms do you think your clients are ALSO on? This is the expansion opportunity.
I’m also a fan of keeping it simple at first — don’t go for too many because they are all a little different, so can quickly become overwhelming. And most have different requirements that can render them less effective.
Wish you had someone to ask all your questions about social media? I have a group training program starting soon that may be just what you need!