Testimonials are one of my favorite types of content in marketing because there’s nothing better than someone ELSE saying you’re awesome at what you do. But there are several ways to get them and use them, and pros and cons to different methods.

So I roped in friend and fellow entrepreneur Michael Gutenplan, who shares lots of testimonials as part of his social media marketing. We covered a lot of ground, so I broke this into two parts. After this, watch part 2 if you want to see the magic trick!