I’m sure you’ve heard a thousand times that video is more powerful – that the algorithm favors it and that our brains favor it. There are so many statistics showing how much video increases traffic and sales.
Here’s an example from my client who just had an experience that illustrates this really well.
Here’s a tool that’s a required part of your marketing plan — a strategy that takes your ideal client on a journey that gives them every reason to want to work with you.
Testimonials are one of my favorite types of content in marketing because there’s nothing better than someone ELSE saying you’re awesome at what you do. But there are several ways to get them and use them, and pros and cons to different methods.