Do you know what’s way better than you talking about how good you are at what you do? Getting other people to talk about how good you are at what you do!
A testimonial works better not just on social media but also on your website, in your blog and for email marketing. And they’re gold for sales conversations. Customers and clients will find it more believable!
Watch the video to find out what kinds of information you want clients to share in testimonial!
Want more details on what makes an effective testimonial? Check out the video in this blog post and this one.
What’s the difference between case studies and testimonials?
Certainly, make the effort to get testimonials and reviews from clients. But for those times when you can’t, a close second is SHOWING that you’re awesome — that you get results.
That’s where case studies come in. A case study is often something that would be a great testimonial but the client didn’t give it to you. A campaign or project that knocked it out of the park. A jaw-dropping transformation but the client just said something vague like “hey, I love it, thanks!”
So it’s 100% OK to tell that story yourself. That’s a case study. Here are the pieces you want to include:
- Explain where you started — what things were like before working with you or before the project.
- Explain what you did and a little of the thinking behind it.
- Show the results, with numbers if possible: revenue raised, donations received, pounds lost, grades raised, money saved, hours saved … you get the idea.
Here’s a little more behind how this can work.